About Us

What Makes Us “Novel”

Tried & True Industry Experience

With nearly 60 years of combined hands-on experience, we are proven experts in the critical fields: cannabis markets, adult beverage, & industrial scale manufacturing. From new beverage development to manufacturing & distribution, our competencies truly range from end-to-end.

Superior THC Emulsion Technology

Novel conducted an exhaustive search & found the best odorless, flavorless, water soluble & highly bioavailable emulsion on the market. Rapid onset/offset times make for a truly disruptive consumer experience – unlike anything else on the THC market.

Fully Licensed Cannabis Production Facility

Novel maintains all state & local licensing for the operation of our commercially scaled cannabis infused beverage manufacturing and bottling plants. We source licensed cannabis inputs, manage raw ingredient & packaging inventories & produce the highest quality cannabis infused drinks on the market. 

Full Service Logistics & Distribution

From inventory compliance management to all aspects of logistics, our warehouses become your warehouses. We own & operate our own trucks to assure the highest quality of service & fulfill orders direct to the retail store shelves. 

Our Mission

Novel Beverage Co. is the premier end-to-end cannabis infused RTD beverage development, manufacturing and distribution company in the northeastern United States.  We combine a multidisciplinary team, experienced in cannabis markets and supply chain, beverage development and production, and consumer goods manufacturing efficiency, with significant investments in licensed manufacturing infrastructure to provide a remarkably cost effective and user-friendly solution for bringing cannabis beverage brands to market.